Fonix and Global lead the way with RCS for Valentine’s Day campaign
We’re proud to announce that we’ve partnered with Global, the Media & Entertainment Group and Google in promoting Zing Flowers, a Global owned company, using Rich Communication Services (RCS).
The RCS marketing campaign launched just before Valentine’s Day across Global’s Capital FM and Radio X opted-in database of listeners to promote the purchase of flowers for loved ones.
RCS allows businesses to implement branded, two-way rich communications. The technology delivers interactive elements such as carousels, suggested response buttons, video and high-resolution images on mobile phones.
RCS is now fully enabled in the UK and with momentum continuously building and customer demand increasing, RCS is well on its way to becoming the primary next-gen messaging tool for today’s B2C messaging.
We’re thrilled to be working with Global — it’s been great to showcase the exciting work that we’ve been doing behind the scenes to drive RCS forwards.
If everyone comes together and gets moving: mobile operators and RCS Messaging hubs (e.g., Google, Samsung, etc.), the industry, brands, and enterprises have a real promising opportunity ahead.