We’re excited to announce we’ve been shortlisted for the 2017 Drum Marketing on Mobile Awards (MOMAs).
These mobile marketing awards recognise the most innovative uses of mobile technology and/or marketing and this year was particularly competitive, with a record-breaking number of entries.
We were nominated because of our mobile payments solution for the 2016 Children in Need campaign; Fonix was responsible for a UK first, as we provided the campaign with a £20 mobile text donation solution, which was used alongside the conventional £5 and £10 price points.
This was delivered through our careful coordination with the UK mobile operators and BBC Children in Need, as well as a unique technical flow.
In addition to encouraging higher donations, the £20 price point also resulted in a substantial increase in the amount raised via Gift Aid; as 25p is claimed for Gift Aid per £1 donated. The fact that so many people opted to donate £20 meant that more could be declared!
The overall result was fantastic — £7.6 million was raised via mobile, out of a total £46.6 million. We were so pleased that the £20 price point alone generated £2.1 million, which demonstrates how willing people are to donate more and that the new price point was a brilliant way to cater to this.
We’ll find out the results at the awards ceremony on 11th May — fingers crossed!