Fonix powers mobile donations in record breaking campaign for Sport Relief
We’re excited to announce that Fonix has been managing the entire SMS donation process on behalf of Sport Relief 2016. A record breaking campaign for Sport Relief having generated over £56 million so far and counting.
The campaign, promoted across TV, radio, print and online channels as well as at flagship events across the country, came to a head in a celeb-filled night of TV on Friday 18th March.
Following the successful delivery of Red Nose Day 2015, Fonix was chosen to support this year’s Sport Relief campaign using Fonix’s SMS and Mobile Direct Billing and campaign management platforms to power the mobile donation channel.
Furthermore, capitalising on Fonix’s mobile marketing and data analysts experience, Sport Relief sent a Gift Aid reminder messages to all those who had not provided Gift Aid declarations to drive further revenue generation and boost the campaign results.
“We chose to work with Fonix for their experience and expertise in the charity sector. With a proven track record, they are clearly the provider of choice when it comes charity and high profile broadcast campaigns”
Jules Thorne, Campaign Manager, Comic Relief
“It has been yet another absolutely brilliant campaign by the Sport Relief team, one which we’re immensely proud to be a part of. We challenge ourselves to continue to provide operational efficiencies and innovative concepts to support the growth of this amazing cause — we’re really pleased to have done our bit!”
Rob Weisz, CEO, Fonix
