We’re delighted to announce that we’ve processed £12.9 million in mobile donations for BBC Children in Need 2018.
Since 2014 we’ve worked with the charity to refine and improve the mobile donation process. This year, we collaborated with BBC Children in Need to introduce the first ever £30 price point (alongside the traditional price points of £20, £10 and £5). This was rolled out for the Children in Need Rocks concert, as well as for the live annual Appeal Show on 16th November.
BBC Children in Need also ran some exciting text-to-donate competitions for the first time, such as on the Chris Evans Breakfast Show which gave listeners the chance to see Bruce Springsteen on Broadway. A one-off voluntary donation of £10 was made to BBC Children in Need, but the public were able to opt out by replying CANCEL to their entry confirmation text within 60 minutes.
Whilst making it as easy as possible for consumers to donate, our innovative, collaborative approach to increasing donations has contributed to making Children in Need 2018 a great fundraising year.