Over £12.9m raised for BBC Children in Need appeal via SMS donations
We’re excited to announce that our platform processed over £12.9m worth of text donations for this year’s BBC Children in Need fundraiser.
The £12.9m processed smashed the 2016 total of £7.64m, contributing to an overall total of £50.1m raised for BBC Children in Need on the night of the 2017 appeal show.
Across a number of campaigns such as the Countryfile Ramble and the Rickshaw Challenge, as well as through a specially created fundraising campaign on the night of the show (Friday 17th November), mobile donations were gathered using a choice of three charity donation price points: £5, £10 and £20.
When it comes to donating to charity, SMS has proven itself to be an ever-growing donation channel. Our solid working relationship over the last 3 years has really focused upon increasing the money raised via mobile, whilst making it as easy as possible for consumers to donate to this fantastic cause.
For this year’s campaign, text-to-donate was promoted throughout the whole night to cater to the growing demand.