The Big Night In Appeal raised more than £10.3m in mobile donations
We’re proud to announce that more than £10.3m has been processed in mobile donations for The Big Night In Appeal.
The three-hour show took place on 23rd April and saw BBC Children in Need and Comic Relief join forces for the first time. The £10.3m processed through text donations helped contribute to the £27.3m raised on the night of the Appeal. Funds raised will be split equally between BBC Children in Need and Comic Relief and will go on to support vital local charities and projects in the UK who are providing essential help to those most in need.
The show promoted text-to-donate, allowing donors to donate via text at a range of price points: £5, £10, £20 and £30. Three competitions were also promoted on the night including the David Walliams prize draw, Little Mix prize draw and a chance to win a Morgan car. The Morgan prize draw was the top competition for the night and was sourced by Fonix.
Donations for the competitions were charged to the entrants mobile phone bill. Using Fonix’s delayed donation technology entrants had the choice to opt-out without being charged within 60 minutes of entering.
It’s been such an honor to work with Comic Relief and BBC Children in Need for this great cause. It’s also amazing to see the impact of running competitions — the money donated was rather astonishing!