Open quotes f09cbe4e99f39e9099c776f0fc4220da399d2a5a340a6cd6c96e5266e1beac6e Close quotes eaa1a60eb727b47131f8a28cf7d7d80bfe2fec650e8cfdf8798087c2cdbb47c2

We're delighted with the sales uplift at tastecard. Fonix have made taking mobile payments a simple and seamless experience, allowing us to fully optimise our success.

Kevin Judge,
CTO, tastecard

Working smarter and faster to increase customer acquisition

Tastecard is an exclusive members programme offering its members discounts on food in over 6,500 restaurants across the UK. The programme currently has 3m members spending in excess of £600m annually in the restaurants signed up to the service.

Challenge 3646e1da1a235886b13584d082465af8f4f08b85b0e331381f2a73daaefe8eb1

Challenge

Fonix and tastecard looked at the opportunity to integrate Carrier Billing into the payment process at the tastecard membership sign up pages to encourage conversions through a simple 2 step process.

Solution 8edb4d2c2574bc27a7395abfeeeaff3fca023c98bd3d97097f89e49e4f25a034

Solution

Using Fonix’s Carrier Billing platform, tastecard were able to deliver a membership subscription service that launched in October 2015.

Prior to deploying Carrier Billing, tastecard used credit/debit cards and Paypal. Now they have a more frictionless payment method and the competitive advantage to match.

Carrier Billing helps customers make a fast decision and commit to a becoming a member by purchasing a membership directly from their mobile.

Results

30%

increase in
new membership

Carrier Billing is suited to the high volume, low
value transactions that tastecard adopt.

A low-cost, low-friction, route to new membership.

Carrier Billing solution reduced cart abandonment.

30% uplight in new monthly memberships.