Working smarter and faster to
increase customer acquisition


Tastecard is an exclusive members programme offering its members discounts on food in over 7,000 restaurants across the UK. The programme currently has 2.4m members spending in excess of £600m annually in the restaurants signed up to the service.


Kevin Judge

CTO, tastecard

We’re delighted with the sales uplift at tastecard. Fonix have made taking mobile payments a simple and seamless experience, allowing us to fully optimise our success.

The Challenge

What was our job?

Fonix and tastecard looked at the opportunity to integrate Carrier Billing into the payment process at the tastecard membership sign up pages to encourage conversions through a simple 2 step process.

"encourage conversions through a simple 2 step process"

The Solution

Finding the best way

Using Fonix’s Carrier Billing platform, tastecard were able to deliver a membership subscription service that launched in October 2015.

Prior to deploying Carrier Billing, tastecard used credit/debit cards and Paypal. Now they have a more frictionless payment method and the competitive advantage to match.

Carrier Billing helps customers make a fast decision and commit to becoming a member by purchasing a membership directly from their mobile.

The Results


increase in new membership

Carrier Billing is suited to the high volume, low value transactions that tastecard adopt

A low-cost, low-friction, route to new membership

Carrier Billing solution reduced cart abandonment

30% uplight in new monthly memberships

Interested in working with us?

Get in touch and start maximising your reach and revenue.