Sport Relief hits a high note with mobile
donations powered by Fonix
Aperçu
The biennial Sport Relief campaign raises money to help people in the UK and across the world to live happier, healthier, safer lives. Since the successful delivery of Red Nose Day 2015, Fonix has also supported the Sport Relief and Red Nose Day campaigns, using SMS billing and campaign management platforms to power the mobile donation channel.
Témoignage
Jules Thorne
Responsable de programme chez Comic Relief
La plateforme de Fonix continue de démontrer sa capacité à gérer des volumes considérables de dons et à générer des collectes de fonds sans précédent afin de soutenir notre cause, qui consiste à venir en aide aux personnes vulnérables au Royaume-Uni et dans le monde entier.
Le défi
En quoi consistait notre travail ?
The aim of the campaign was to drive mobile donations. Sport Relief 2020 needed a solution that was able to process all of its hundreds of thousands of mobile donations with the flexibility to build and integrate with existing Sport Relief solutions. Fonix’s close working relationship with the charity, combined with their experience in the charity sector and across broadcast campaigns, clearly made Fonix the provider of choice.
"was able to process all of its hundreds of thousands of mobile donations with the flexibility to build and integrate"
La solution
Trouver la meilleure solution
The campaign, promoted across TV, radio, print and online channels as well as at flagship events across the country, came to a head with a celeb-filled night of TV on 13th March.
The campaign allowed people to donate to the appeal by sending a text message to a short, five-digit code. The platform allowed consumers to donate either £5, £10, £20 or £30 amounts via mobile payment, as well as giving the option to add Gift Aid at no extra cost to donors.
Capitalising on Fonix’s mobile marketing and data analytics, Sport Relief sent Gift Aid reminder messages to all those who had not provided Gift Aid declarations to drive further revenue generation and boost the campaign results.
Les résultats
£40,540,355
raised
£3,897,701 via mobile donations
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