Mobile engagement boosts revenue for leading media company
Overview
DMG Media, part of Daily Mail & General Trust, PLC has partnered with Fonix for mobile messaging, marketing and interactive services across their core media brands and publications including the Daily Mail, the Mail on Sunday and Metro.
Testimonial
Jonathan Creber
Commercial Director, DMG Media, Mobile and TV
Mobile is such an important channel for maximising donations, helping us to raise as much money as possible to support disadvantaged children and young people around the UK. Donating by text is a quick and simple way for people to help change young lives. We’re grateful to Fonix for enabling this and to all of our generous supporters whose donations will go on to make such a difference.
The Challenge
What was our job?
The challenge was putting mobile technology to work in such a way that could support audience engagement experiences whilst creating monetisation strategies for their print and online brands. The company needed an experienced, trusted mobile solutions partner to help bring mobile to life across its portfolio of media brands.
"The company needed an experienced trusted mobile solutions partner"
The Solution
Finding the best way
DMG Media has a great range of content and has been running successful mobile interactive services for a number of years. Fonix’s solutions are focused on driving innovative and interactive mobile campaigns that engage audiences, add value and foster engagement.
Interactive mobile services delivered include competitions, feedback, sports and news alerts, paywall and other content services.
The Results
28%+ increase in mobile spend
Customer spend increased 28%+ in the first year
DMG and Fonix have been working together for over 7 years
Interested in working with us?
Get in touch and start maximising your reach and revenue.