A few weeks on from the Les Indés Radios convention in Marseille, we’re reflecting on what proved to be a trip well worth making — and on the conversations that have continued since.
For those unfamiliar, Les Indés Radios is the federation representing independent radio groups across France. Its annual convention brings together C-level decision-makers from across the sector in one place, at one time, in an environment designed for open, high-quality conversation. For a company like Fonix, focused on scaling its presence in the French broadcast market, it was exactly the right room to be in.
Why we were there
Our objective in Marseille was to engage directly with the French independent radio market, to listen closely, and to better understand the priorities shaping its future.
We also came prepared to show how Fonix supports broadcasters in driving audience engagement, interaction, and revenue at scale, built on experience across some of the largest broadcast groups in Europe. The intention was not to lead with a hard sell, but to ground conversations in real capability from the outset.
Emmanuel Botto and Irina Razafimahefa represented Fonix on the ground, spending two days in discussion with broadcasters, operators, and senior industry leaders. The conversations covered audience engagement, commercial strategy, operational priorities, and the evolving expectations placed on modern radio brands.
What we found
The French independent radio market is evolving quickly, and the opportunities emerging align closely with Fonix’s core strengths.
Audience engagement, listener loyalty, and the development of sustainable new revenue streams are firmly on the agenda for independent broadcasters. These are precisely the areas where Fonix has spent more than a decade building expertise. The conversations in Marseille reinforced what we already believed: the appetite is there, and the timing is right.
We used the opportunity to introduce Fonix to the French market, sharing our approach, expertise, and long-term ambitions while engaging with broadcasters to better understand their needs and priorities. These conversations reinforced why Fonix is well positioned to support the evolving needs of French radio and media organisations.
Those conversations will now continue into structured platform demonstrations and deeper exploration of specific use cases.
What Fonix brings to the table
Fonix is a leading provider of mobile interactivity and payment infrastructure built specifically for broadcasters. By working in close partnership with broadcasters, we shape and build products around their needs to drive stronger audience engagement and revenue.
We power live competitions, audience interaction including text-to-studio, integrated online payments, mobile carrier payments, and marketing campaigns. These tools are designed for live broadcast environments where speed, reliability, and simplicity are non-negotiable.
For production and editorial teams, the difference is immediate. Campaigns that once required significant setup can now be launched and managed in seconds, with full visibility in real time.
Beyond tooling, Fonix underpins broadcast engagement strategies for some of the most recognisable names in the industry, including Bauer Media, ITV, Global, the BBC, RTÉ, and CH Media. These relationships reflect the depth of integration and trust built over years of delivery at scale.
Campaign Manager: built from real-world needs
A core part of our offering is Campaign Manager, our CPaaS platform that gives broadcasters full control over SMS-driven campaigns, competitions, and audience engagement in a single environment.
Campaign Manager is not a static product. It has been shaped continuously through direct feedback from broadcasters using it in live environments. It is built around real operational demands, particularly speed, clarity, and control under pressure.
We have taken that feedback and re-engineered key areas of the platform to remove friction and simplify execution. The result is a more intuitive, high-performance tool designed specifically for fast-moving broadcast use cases.
At a practical level, Campaign Manager enables broadcasters to launch and manage engagement campaigns end to end, automate and schedule messaging, and maintain complete oversight of performance through real-time reporting.
It also supports flexible campaign structures, allowing multiple entry routes, dynamic messaging flows, and fully audited winner selection through our Winner Picker functionality.
The outcome is simple: less complexity, faster execution, and greater control over audience engagement at scale.
RCS: a growing opportunity
RCS, Rich Communication Services, represents a significant step forward in mobile messaging, and Fonix is already strongly positioned in this space.
Our RCS capability is built to support broadcaster use cases, combining dynamic messaging journeys, integrated payment experiences, API connectivity with CRM and competition platforms, and a fully integrated winner selection framework.
As adoption increases, broadcasters will be able to deliver richer, more interactive audience experiences directly within native messaging environments. Fonix is already building and delivering these capabilities today.
What comes next
The Les Indés Radios convention was not an introduction — it was the start of deeper engagement, and that engagement is already underway.
The relationships formed in Marseille are now moving into structured platform demonstrations and live use case discussions, giving broadcasters a clear view of how Fonix operates in practice and how quickly it can be deployed within their existing workflows.
Get in touch – hello@fonix.com