We’re thrilled to share that Fonix has taken home an award at The Drum Awards for Digital Experience 2025, in the category Digital Experience: Platform/Tech Partner of the Year. The recognition highlights our work on PayFlex – a real-time payment recovery platform that’s reshaping how digital broadcast campaigns handle SMS payments. Supriya, our Product Lead, and Catherine, our Account Manager, attended the ceremony to celebrate this achievement.
Celebrating innovation in digital experience
The Drum Awards for Digital Experience 2025 showcased a digital landscape that is rapidly accelerating through AI-driven personalization, world-building creativity, data-powered transformation and seamless user-centric design. Broadcast live from The Drum’s London studios as part of the Awards Festival, the ceremony will be available shortly to watch on-demand on The Drum TV.
The challenge: Payment failure in high-value broadcast campaigns
In big broadcast competitions – with prizes worth up to £1 million – failed SMS payments can mean lost entries, lower revenue and a frustrating experience for audiences. It was clear that this journey needed a fresh approach.
The solution: PayFlex
PayFlex creates a smart and seamless recovery journey. When an SMS payment is unsuccessful, users receive a personalised fallback link that takes them to a mobile-optimised checkout. This adapts to their device and shows the payment methods they’re most likely to use, including Apple Pay, Google Pay, PayPal or card.
Quick, lightweight identity checks keep things secure without slowing anyone down, allowing users to complete their entry in just a few taps.
And the results? Our pilot delivered a 20% conversion rate from fallback links – well above industry norms – helping protect revenue while giving users a fast, intuitive alternative.
Setting a new standard for payment recovery
PayFlex is now being rolled out across more broadcast campaigns, setting a new benchmark for mobile payment recovery in the media industry. With automation, intelligent UX and device-aware technology working together, Fonix is delivering measurable improvements and helping brands future-proof their customer engagement strategies.
We’re thrilled the judges recognised our work on PayFlex. This award highlights the innovation and commitment of the Fonix team and inspires us to keep raising the bar for digital payment experiences.