BBC Children in Need break mobile donation record with Fonix
BBC Children in Need break mobile donation record with Fonix BBC Children in Need selected Harvest and Fonix for the provision of the text donations and mobile gift aid solution for their 2014 campaign. Fonix’s mobile billing and campaign management platforms provided audiences with the opportunity to donate and interact via mobile. The 2014 campaign delivered […]
The Big Reasons to Use ‘Small-Data’ to Drive Mobile Interactions
The big reasons to use ‘small-data’ to drive mobile interactions The world is obsessed about talking about ‘Big Data’ and business strategies to manage this to support customer services and engagement. Here at Fonix, we focus on helping our customers segment their data into smaller, more powerful data sets to drive our partners’ mobile marketing […]
Happy 23rd Birthday, SMS
Happy 23rd Birthday, SMS Neil Papworth introduced SMS to the world on December 3, 1992. It was exactly 23 years ago to the day when the first-ever text message was sent. Neil Papworth, a software engineer sent the message to a colleague at Vodafone. It read simply, “Merry Christmas.” Quadrillions of SMS messages later, SMS […]