Red Nose Day 2022 raised over
£5.5m in SMS donations
The Red Nose Day campaign, which runs every other year, raises money to help people here in the UK and around the world. Fonix has been working with Comic Relief since 2015, for both the Red Nose Day and Sport Relief campaigns to provide the platform to power mobile donations.
Programme Manager at Comic Relief
Fonix’s platform continues to demonstrate its ability to handle mass volumes of donations and generate ground-breaking fundraising to support our cause to help vulnerable people in the UK and around the world.
What was our job?
The aim was to raise as much as possible via text-to-donate for Comic Relief’s Red Nose Day.
"raise as much as possible via text-to-donate"
Finding the best way
The campaign allowed people to donate to the appeal by sending a text message to a short, five digit code, and this was promoted for the duration of the live show and during the series of Red Nose Day programmes such as Tom Daley’s Hell of a Homecoming. For the 2022 campaign a new tariff was introduced: donors were allowed to donate £40 via text to Red Nose Day for the very first time, alongside the conventional £10 and £20 price point and the £30 price point which was introduced in 2019. The £40 price point made up just over 15% of the overall donations.
Another element was introduced where the public could donate by entering a competition where they would text a specific word related to the competition prize, examples of prizes were trips to Barbados or Glastonbury, cars including the Mazda CX-30 GT Sport edition and many more. Using Fonix’s delayed donation system, entrants could pay £10 to enter the competition and then decide whether to make the donation, or opt-out within 60 minutes of entering the competition.
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