We’re thrilled to unveil our new strategic partnership with JustGiving, the UK’s leading online fundraising platform. This collaboration is set to transform charitable giving by integrating seamless SMS donation technology, making it easier than ever for individuals to support causes they care about.
Fonix and JustGiving are joining forces to offer donors a quick and secure way to contribute through mobile payments. Thanks to Fonix’s advanced technology, JustGiving users can now make donations directly via SMS – no credit or debit card needed – whether they’re at home or on the go.
This partnership not only streamlines the donation process for supporters but also equips charities with a powerful new tool to connect with donors and boost their fundraising efforts. By incorporating SMS donations, charities can broaden their reach and significantly enhance their impact.
The potential here is huge: according to the Annual Market Review for Phone-Paid Services 2023–2024, in 2023 alone, £38.6 million was raised through phone-based donations in the UK. Since 2014, Fonix has helped process a staggering £333 million in SMS donations. Offering this capability to JustGiving’s 20,000 UK charity partners represents an opportunity for those numbers to climb even higher.
This partnership arrives at a momentous time, as JustGiving reported a record-breaking £550 million raised for nearly 20,000 UK charities in 2023, along with more than 950,000 fundraising pages set up – a 9% increase from the previous year.
With Fonix and JustGiving both committed to advancing charitable giving, we can’t wait to see the incredible impact this partnership will have on the future of donations!